| October 11, 2005 / BMW 3 Series tops two segments on Strategic Vision's 2005 Total Value Index |
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The BMW 3 Series topped two segments on Strategic Vision's 2005 Total Value IndexTM. The 3 Series ranked highest in the Near Luxury Car segment, while the 3 Series Coupe was tops for Small Specialty over $25,000. These results are for 2005 models. BMW finished at the top of a number of Individual Total Value Components including Technical Innovations, Warranty, Durability and Resale.
"A strong brand reputation equates in owner's minds to value," says Strategic Vision CEO Darrel Edwards, Ph.D. "The expected economic issues of reliability, durability and resale value can carry more weight than incentives since buyers define value not just by price paid, but what they get for their money."
"We are very pleased to see this recognition of Total Value for the 3 Series, coming as it does on the heels of the Kelley Blue Book Resale Value results," said Tom Purves, Chairman and CEO of BMW of North America, LLC. "That these results are for the 2005 models which are at or near the end of their lifecycles demonstrates the sustainability of the value of the 3 Series over the long-term. That the 3 Series topped two segments demonstrates both the depth and breadth of the 3 Series line."
Survey respondents purchased their new vehicles between October 2004 and March 2005 and had owned them for at least 90 days. The Total Value IndexTM considers the quality of the ownership experience - everything involved in buying, owning and driving a new vehicle. All economics issues, both immediate (price, affordability, deal offered, warranty and standard equipment) and expected (durability, future trade-in, mileage, economical to own and reliability) are then factored against that perceived quality.
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Text Source - BMW Press Club
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